Marketing and Sales Officer

Key facts

About the role

Highlights

• Position Title: Marketing and Sales Officer
• Job Summary
• The Marketing and Sales Officer is responsible for increasing revenue, expanding market share, and building strong customer relationships. The role involves market research, promotional campaigns, lead generation, direct sales, and customer engagement to achieve sales targets.
• Key Responsibilities and Duties
• Identify new business opportunities, prospective clients, and market segments to increase sales and revenue.
• Manage the full sales cycle, including client outreach, presentations, negotiations, deal closure, and contract finalization.
• Maintain customer accounts, provide quality service, and implement strategies to improve customer retention and repeat business.
• Support the development and implementation of marketing strategies, promotional campaigns, and advertising initiatives across digital and traditional channels.
• Coordinate the preparation of marketing materials, product brochures, presentations, and digital content in line with brand guidelines.
• Participate in trade fairs, exhibitions, corporate events, and networking activities to increase brand visibility.
• Monitor Ethiopian market trends, consumer behavior, and competitor activities to identify opportunities and potential risks.
• Collect customer feedback, analyze purchasing patterns, and provide insights to management to improve pricing, products, and promotional strategies.
• Monitor daily, weekly, and monthly sales performance against KPIs and prepare sales analysis reports.
• Maintain an accurate database of prospective clients, existing customers, inquiries, and sales pipelines.
• Coordinate with inventory, finance, and logistics teams to ensure timely deliveries, invoicing, and order fulfillment.
• Respond to customer inquiries, resolve complaints professionally, and maintain high customer satisfaction.
• Ensure compliance with company SOPs, internal policies, and quality management standards, including ISO 9001:2015.
• Follow ethical business practices and comply with applicable trade regulations and tax requirements.
• Salary
• According to the company’s salary scale.

Required qualifications

• Job Requirements and Qualifications
• Education: Bachelor’s degree in Marketing, Business Administration, Management, Economics, or a related commercial field.
• Experience: At least 4 years of proven experience in B2B or B2C sales, marketing operations, or commercial business development.
• Technical Skills:
• Proficiency in Microsoft Office, particularly Word, PowerPoint, and Excel for sales tracking and data analysis.
• Familiarity with digital marketing tools, social media management, and CRM software.
• Knowledge and Competencies:
• Strong understanding of marketing principles, consumer psychology, and sales negotiation techniques.
• High energy and a target-driven mindset.
• Resilience and strong problem-solving abilities.

Skills

How to apply