Senior Market Intelligence & Field Marketing Specialist

Key facts

About the role

Highlights

• JOB OVERVIEW & RESPONSIBILITIES
• POSITION DETAILS:
• Title: Senior Market Intelligence & Field Marketing Specialist
• Industry Focus: Ethiopian Energy Market
• JOB OVERVIEW:
• Proactive and market-oriented role focused on strengthening understanding of the local energy market through research, stakeholder relationship building, business opportunity identification, and offline marketing coordination.
• KEY RESPONSIBILITIES:
• MARKET INTELLIGENCE & FIELD RESEARCH:
• Conduct field visits and interviews with dealers, distributors, EPC companies, installers, retailers, and prospective clients.
• Monitor competitor activity (pricing, products, inventory, promotions) and market trends.
• Identify new dealers, business partners, installers, and commercial prospects.
• Draft market intelligence reports with actionable strategic insights.
• INDUSTRY & INSTITUTIONAL RELATIONS (B2B/B2G):
• Build and manage relationships with energy sector firms, industry associations, government bodies, and trade organizations.
• Organize participation in exhibitions, conferences, forums, and networking initiatives.
• Maintain an industry stakeholder database and support corporate PR and institutional engagement.
• BTL & RETAIL MARKETING:
• Plan and execute offline marketing campaigns (exhibitions, product launches, roadshows, dealer events, retail activations).
• Manage store branding, promotional collateral, vendor/supplier logistics, and on-site event execution.
• Oversee marketing activity budgets and prepare post-event performance reports.
• Collaborate with digital marketing and creative teams to ensure aligned campaign execution.

Required qualifications

• QUALIFICATIONS, PERFORMANCE & SKILLS
• EDUCATION:
• Bachelor's degree in Marketing, Business Administration, Management, or a related field.
• WORK EXPERIENCE & INDUSTRY PREFERENCES:
• Relevant experience in market research, field marketing, retail marketing, BTL activities, or industry relations.
• Experience in mobile phones, consumer electronics, renewable energy, batteries, telecom, FMCG, or related industries is highly preferred.
• Practical experience managing retail terminals, in-store promotions, roadshows, events, and marketing materials.
• KEY COMPETENCIES:
• Strong communication, negotiation, interpersonal, and coordination skills.
• Ability to conduct field research, analyze market information, and prepare structured reports.
• Good English communication skills alongside strong local-language communication abilities.
• Willingness to travel within Addis Ababa and other locations in Ethiopia as required.
• KEY PERFORMANCE EXPECTATIONS:
• Quality and accuracy of market intelligence and competitor data.
• Development of industry relationships and identification of new business opportunities.
• Effective execution of retail and BTL marketing activities.
• REQUIRED SKILLS:
• B2B Marketing
• Aftermarket Strategy
• Influencer Marketing
• Marketing
• Marketing Management, Business Administration, Civil Engineering, Economics

How to apply