Marketing Department Head

Key facts

About the role

Highlights

• HEAD OF MARKETING
• Location: Addis Ababa
• Employment Type: Permanent
• Salary: Negotiable / Attractive
• Guarantor Requirement: Selected candidates must provide a sufficient guarantor according to company requirements.
• Application Period: Within 15 consecutive working days from the date of announcement.
• JOB BRIEF
• We are seeking a dynamic and experienced Head of Marketing to lead the marketing team and drive the organization’s marketing strategy and initiatives. The ideal candidate will have strong leadership and strategic thinking skills, along with a proven track record in marketing management.
• The role requires creativity, innovation, and the ability to develop and execute effective marketing campaigns and programs.
• KEY RESPONSIBILITIES
• Develop and implement comprehensive marketing strategies and plans aligned with organizational goals and objectives.
• Lead and manage the marketing team, providing guidance, support, and professional development opportunities.
• Plan and execute marketing campaigns, programs, and initiatives across digital, social media, email, events, and traditional media channels.
• Conduct market research, competitive analysis, and customer segmentation to identify target audiences, market trends, and business opportunities.
• Develop and oversee marketing content, collateral, and materials, including websites, brochures, presentations, and advertisements.
• Collaborate with cross-functional teams, including Sales, Product Development, and Customer Service, to align marketing activities with business strategies and priorities.
• Monitor and analyze marketing performance metrics, including leads, conversions, return on investment (ROI), and customer acquisition costs.
• Evaluate campaign effectiveness and optimize marketing activities based on performance data.
• Stay informed about industry trends, marketing best practices, and emerging technologies in marketing and advertising.
• Manage marketing budgets, resources, and external vendors to ensure efficient use of resources and achievement of marketing objectives.
• Represent the organization in marketing-related activities, events, and industry associations to strengthen brand visibility and reputation.

Required qualifications

• 5-7+ years of experience in the sector
• Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree is a plus.
• Proven experience in marketing management, with a focus on strategy development, campaign execution, and team leadership.
• Strong understanding of marketing principles, practices, and techniques across digital and traditional channels.
• Excellent leadership, communication, and interpersonal skills.
• Strategic thinking and problem-solving abilities.
• Creativity, innovation, and the ability to think outside the box.
• Analytical mindset and proficiency in data analysis and interpretation.
• Results-driven and goal-oriented mindset.
• Adaptability and flexibility in a fast-paced environment.
• Integrity and professionalism in representing the organization's brand and values.
• Skills Required:
• Marketing strategy
• Leadership
• Campaign management
• Market research
• Communication
• Analytics
• Creativity
• Adaptability
• Results-driven
• Integrity
• B2B Marketing
• Digital Marketing,
• Data analysis and market trend interpretation
• Commercial insight and market analysis
• Improved market share and brand visibility.
• Good understanding of international market dynamics.
• Aftermarket Strategy
• Business Administration, Hospitality, Marketing, Management
• Digital marketing & E-Commerce.
• marketing management, Business Administration, Executive MBA

Skills

How to apply