Senior Executive

Key facts

About the role

Highlights

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• COMPANY OVERVIEW: KADISCO ASIAN PAINTS
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• ABOUT THE COMPANY
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• Kadisco Paint and Adhesive Industry S.C. (formerly Kadisco Chemical Industry PLC) is located in the Akaki Kality Industrial Zone of Addis Ababa, Ethiopia.
• History dates to the late 1960s (automotive parts dealership), officially registering as an adhesive/glue manufacturer in 1979 before expanding into paint manufacturing.
• In February 2015, Asian Paints Ltd. (India's leading and Asia's 2nd-largest paint company) acquired a 51% stake, forming Kadisco Asian Paints.
• Asian Paints operates in 65+ countries with 26 manufacturing facilities worldwide across Asia, the Middle East, and Africa.
• Product Portfolio: Decorative, construction, industrial, and automotive paints/coatings; wood and concrete lacquers; adhesives for wood, furniture, and leather industries.
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• JOB POSITION OVERVIEW
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• Department: Marketing
• Reports To: Assistant Manager - Marketing & Activation
• Location: Manufacturing Plant / Corporate Office
• Job Purpose: Develop and execute marketing strategies to strengthen brand positioning, increase market share, support sales growth, and promote paint/coating products. Responsible for market intelligence, product marketing, promotional campaigns, customer engagement, digital marketing, and segment coordination (decorative, industrial, automotive, protective coatings).
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• KEY DUTIES & RESPONSIBILITIES
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• Marketing Strategy & Planning
• Develop and implement annual marketing plans aligned with business objectives.
• Execute marketing initiatives to increase brand visibility and market penetration.
• Support product launches, rebranding projects, and promotional campaigns.
• Monitor market trends, customer preferences, and competitor activities.
• Product Marketing
• Develop marketing programs for decorative paints, industrial coatings, wood finishes, waterproofing products, and adhesives.
• Work closely with R&D and Technical teams to understand product features and customer benefits.
• Prepare product positioning, pricing recommendations, and value propositions.
• Coordinate product launch events and technical product presentations.
• Brand Management
• Ensure consistent brand identity across all communication channels.
• Manage the development of brochures, catalogues, POS materials, product manuals, and promotional items.
• Coordinate advertising and public relations activities.
• Market Research & Business Intelligence
• Conduct market surveys and customer satisfaction assessments.
• Analyze sales data, market share, competitor pricing, and industry trends.
• Identify new market opportunities, customer segments, and distribution channels.
• Prepare periodic market intelligence reports for management.
• Digital Marketing & Communications
• Manage company websites and social media platforms.
• Develop content for digital campaigns and customer engagement activities.
• Monitor online reputation and customer feedback.
• Track campaign performance using digital marketing analytics.
• Sales Support
• Collaborate with Sales, Specification, and Technical Service teams.
• Develop marketing tools that support sales conversion and customer acquisition.
• Coordinate dealer, distributor, painter, contractor, architect, and consultant engagement programs.
• Organize exhibitions, trade fairs, customer forums, and product demonstrations.
• Customer Relationship Management
• Strengthen relationships with key customers, dealers, and project stakeholders.
• Coordinate customer loyalty and dealer incentive programs.
• Gather customer feedback and recommend service improvements.
• Budget & Vendor Management
• Assist in preparing and monitoring marketing budgets.
• Liaise with media agencies, designers, printers, event organizers, and digital marketing vendors.
• Ensure effective utilization of approved budgets and resources.
• Reporting
• Prepare monthly marketing performance reports.
• Monitor KPIs and campaign effectiveness.
• Present marketing insights and recommendations to management.

Required qualifications

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• JOB POSITION REQUIREMENTS: MARKETING ROLE (KADISCO ASIAN PAINTS)
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• EDUCATIONAL REQUIREMENTS
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• Bachelor’s degree in Marketing Management, Business Administration, Communications, or a related field.
• MBA or master’s degree is an added advantage.
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• EXPERIENCE REQUIREMENTS
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• 5–7 years of progressive marketing experience.
• At least 3 years in painting, coating, construction materials, FMCG, chemicals, or manufacturing industries.
• Experience in dealer network marketing and project marketing is highly desirable.
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• TECHNICAL COMPETENCIES
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• Brand Management
• Product Marketing
• Market Research & Analysis
• Dealer & Distributor Marketing
• Digital Marketing
• CRM Management
• Marketing Analytics
• Microsoft Office Suite
• Budget Management
• Event Management
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• BEHAVIORAL COMPETENCIES
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• Strategic Thinking
• Business Acumen
• Strong Communication Skills
• Negotiation and Influencing Skills
• Customer Focus
• Creativity and Innovation
• Result Orientation
• Leadership and Teamwork
• Problem Solving and Analytical Thinking
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• KEY PERFORMANCE INDICATORS (KPIs)
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• Sales Growth Support: Achievement of sales growth targets
• Brand Awareness: Increase in brand recognition
• Lead Generation: Number of qualified leads generated
• Dealer Engagement: Dealer and distributor participation rate
• Product Launch Success: Timely launch and market acceptance
• Campaign ROI: Marketing return on investment
• Customer Satisfaction: Customer feedback scores
• Digital Performance: Website traffic and social media engagement
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• WORKING RELATIONSHIPS
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• Internal:
• Sales Department
• Technical Service Team
• Production Department
• Quality Assurance
• Supply Chain
• Finance Department
• HR Department
• External:
• Dealers and Distributors
• Architects and Consultants
• Contractors and Applicators
• Advertising Agencies
• Digital Marketing Agencies
• Event Organizers
• Industry Associations
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• AUTHORITY
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• Recommend marketing campaigns and promotional activities.
• Manage approved marketing budgets within delegated limits.
• Coordinate external marketing vendors and agencies.
• Lead assigned marketing projects and promotional events.
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• REQUIRED SKILLS
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• Marketing Management
• Business Administration
• Communications

How to apply